1. Information We Collect

In addition to our general Data Protection Policy, the Rewards program collects:

    Stay History: Dates of stay, room types, and total expenditure.

    Preferences: Food allergies, pillow types, and leisure interests.

    Interactions: Your response to our email offers and promotional clicks.

2. How We Use Your Loyalty Data

We use your data specifically to:

    Personalize Your Stay: Ensuring your preferred room type is ready.

    Targeted Offers: Sending you a birthday discount or a "Welcome Back" offer based on your previous visits.

    Tier Tracking: Calculating your progress toward the next membership level.

3. Sharing with Third Parties

We do not sell your loyalty data. We may share it with:

    IT Partners: Companies managing the loyalty software platform.

    Marketing Tools: Platforms used to send out our newsletters and SMS alerts.

4. Your Control

You can opt-out of marketing emails at any time by clicking "Unsubscribe" or contacting our Rewards Desk. However, you will still receive transactional emails (e.g., your points balance or booking confirmations).